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Marketing and Sales
Research Library
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Technology Business Research, Inc
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Samsung Electronics saw its mobile phone market share shrink slightly, from 21% in the fourth quarter 2009 to 20% in the first quarter of 2010. The trend was not limited to Samsung: each of the traditional top five handset vendors lost share due to competition from dedicated smartphone manufacturers RIM and Apple and from smaller Asia-based vendors in the low end of the market.
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ValueCentric
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With critical new prescription drugs introduced annually, an effective new product launch strategy is essential to gain market acceptance and quickly build market share. Successful pre-launch planning should be all- encompassing, addressing a product’s distribution channels, forecasting, product availability and allocation strategy, sales and marketing planning, sales force training, visibility ...
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Technology Business Research, Inc
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The advent of Smarter Commerce represents not only a new industry-focused solution set for IBM - of which it has many - but a distinctly different value proposition and target customer compared with the company's existing solutions. IBM has traditionally sold to the CIO and IT departments, providing IT solutions to enable business functions that drive value for their respective organizations. ...
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ValueCentric
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► Optimally plan product distribution at launch to maximize sales and minimize exposure to returns
► Align sales and marketing resources based on actual opportunities and ability to impact product performance
► Accurately measure the effectiveness of promotional tactics using test and control groups to ensure accelerated growth
► Manage product life cycles with speed and agility that ...
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Technology Business Research, Inc
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TBR COMMENTARY:
Google’s increased investment will support aggressive growth initiatives
Google dramatically increased spending for research and development and sales and marketing in 1Q11, laying the foundation for growth in key focus areas, including mobile, video and search. The company remains focused on cost control, measuring return on investment on spending, and making calculated ...
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