Trade directors at branded pharmaceutical manufacturers are challenged by the tendency for retail pharmacy chains to supply their distribution centers through wholesalers. Without accurate and timely sales data, trade directors often nd it difcult to fully understand the impact of their indirect chain customers. Furthermore, this group’s (chains, mass merchandisers and grocers) position as the ...
With critical new prescription drugs introduced annually, an effective new product launch strategy is essential to gain market acceptance and quickly build market share. Successful pre-launch planning should be all- encompassing, addressing a product’s distribution channels, forecasting, product availability and allocation strategy, sales and marketing planning, sales force training, visibility ...
Cephalon, Inc. is among the world’s fastest-growing biopharmaceutical companies. With approximately 3,000 employees worldwide, Cephalon specializes in drugs that treat and manage neurological diseases, sleep disorders, cancer and pain. The company is headquartered in Frazer, PA, and markets more than 20 products internationally, with four proprietary products in the United States.
Following the ...
“ValueTrak’s Days on Hand (DOH) Summary Report provided invaluable information on product visibility. In reviewing this report, Cephalon was able to see areas where distributors were low in product inventories – in relation to demand that was being measured / calculated. This provided us with the necessary information to contact the buyer of that particular distributor to encourage them to order ...
Company descriptions and contact
information are quoted
from the company's website or other promotional information. JAZ'D is not responsible for
the accuracy
of this information. Unless specifically noted, JAZ'D is not sponsored by, affiliated with
or otherwise
connected with any of the listed companies.
